How to ensure a successful implementation of Big Data?

7 Critical Factors to consider while implementing Big Data

Considering Big data is still new to many organizations, and its context in business processes and outcome has been changing every day, to ensure a robust and successful implementation one must consider these 7 critical factors while implementing Big Data in your organization.

1. Before gatehering data gather business requirements - Align big data projects with specific business goals.

Shift in Digital Marketing

What is expected from today's Digital Marketer? 

Whether it is called digitalization or digital transformation, very few companies are looking at the impact of digital on operations.

In most cases marketing focus is on helping the salesperson sell rather than how to help customer buy. Today’s customer is far better informed than they were a few years ago.

Marketers and Sales teams need to immediately adopt to the changing behavior of today's customers or be prepared to risk serious business consequences. Bottomline, a change is required.

Big Data - Digital Marketing Connect

Leverage Big Data Tools in your Digital Marketing Campaigns to connect with your Target Audience

One of the biggest uses of big data is to more effectively evaluate who your target audience is. You no longer need to rely on demographics. With Big Data you can easily understand who are more likely to become customers.

Here's how you integrate Big Data into your Digital Marketing Management Tools

9 Easy Steps to create a Social Media Branding Strategy

Follow these 9 Basic Guidelines to create a successful Social Media Strategy

Step 1 - Who are you?

Your Skills - Capabilities

You Objectives - Right Positioning is a key to strong brand

Your USP's - Key to success is specialization: the nicher, the richer!

Step 2 - How are you perceived?

Personal and Professional Relationships - What do your competition and customers say about you?

Online Reputation - What do the search results on Google say about you?