Step 1 - Who are you?
Your Skills - Capabilities
You Objectives - Right Positioning is a key to strong brand
Your USP's - Key to success is specialization: the nicher, the richer!
Step 2 - How are you perceived?
Personal and Professional Relationships - What do your competition and customers say about you?
Online Reputation - What do the search results on Google say about you?
Step 3 - What do you want to achieve?
Your sector - Create personal products and services in your sector