What is expected from today's Digital Marketer?
Whether it is called digitalization or digital transformation, very few companies are looking at the impact of digital on operations.
In most cases marketing focus is on helping the salesperson sell rather than how to help customer buy. Today’s customer is far better informed than they were a few years ago.
Marketers and Sales teams need to immediately adopt to the changing behavior of today's customers or be prepared to risk serious business consequences. Bottomline, a change is required.